Find your niche
Finding the right niche is one of the most important things you can do for your blog. The reason is simple: if you pick a good niche, it will be easier to get people’s attention and make money. This quick guide will help you find your ideal blog niche by teaching you how to use Google Trends. Learning how to select the best topic for your blog will bring in more traffic, followers, subscribers, and customers!
That being said, when choosing a blog niche you shouldn’t only choose one that is inline with your passions, but also that can be monetized.
You should narrow down your interests and research your audience to see if it can be profitable in the long run.
Narrow down your interests
If you’re passionate about food, would you have the same interest writing about electric cars? Probably not! To motivate yourself into writing regularly, you’ll need to write about something that you’re really passionate about. If you’re not sure where to begin, why not brainstorm about subjects or topics you like to talk about. What gets you excited and moves you into learning more?
Write a few ideas down and then take it from there. Let’s say you like the following:
- Dance Music
- Web Design
Next, think about how specific could you get with either of those. That means you could add:
- Best Android Phones for Devs
- Electric cars: The future of driving
- Cooking with Friends: 25 minute meals for your best mates
- UNTOLD Festival: David Guetta, Tiesto and more
- Adding 3D into Web Design: Breathing life into your sites
It doesn’t have to be perfect just yet. You’ll get more ideas as we go forward.
Research your audience and check if it’s profitable
A blog should have topics people are interested in reading about. Some bloggers gain so much traction that they eventually start making money from it and become, believe it or not, full-time bloggers.
In order to determine the demand for any given niche, you should use Google Trends to see how many people are searching over time for a particular topic. The more searches, the merrier.
For instance, if you search for “vegetarian recipes”into Google Trends, you’ll see that there’s a stable level of interest in this topic, so it’s a good option for a blog niche.
“Raw vegan recipes” on the other hand, has a much lower degree of interest, meaning that there are fewer people interested in that subject area. That’s not necessarily a bad idea as some bloggers prefer to write for a more specific crowd, if they have a unique topic they’re specializes in.
Yes, but could it be profitable? Well, it depends, as there are multiple ways to make money with your blog, the most common way being affiliate marketing. An affiliate is an individual or business that markets/ promotes a product or service made by another retailer or advertiser and it earn a certain comission from the sale. The biggest affiliate market in the world is Amazon’s Associates. There you can earn anywhere from 1% to 10% of the purchase price, minus shipping taxes and fees. It is at the moment, free to join.
When starting out, you don’t need to plan out your money-making strategy, instead you should be thinking about profitable opportunities that can help you choose your niche. For now, let’s focus on the blog.
Find a domain and blog name
Wether it’s your first and last name, the name of your business of just a name you invented - you should think about the personality you want it to reflect. Personal or professional? Edgy or sweet and romantic?
Once you decide on your blog name, you should go ahead and purchase a domain. Although it is not absolutely necessary, the blog name should be the same as, or at least influenced by, the name of the blog. A simple Google search will show plenty of places to find and buy domain names. We recommend GoDaddy, as it has a simple integration with Webflow.
What is Webflow and how does it work?
As we said in the beginning, Webflow can make starting a blog easy-peasy lemon squeezy. It is a no-code platform, created for designers to build responsive websites with browser-based visual editing software. Too complicated? Let’s slow down, then.
Webflow's design is pure gold. It fills the gap between software like Squarespace, Wix, and the world's most popular CMS WordPress. Webflow's design flexibility, lightning speed performance, and ease-of-use make it quite a success story as we find Webflow referred to as the next-generation tool for building and launching websites by newcomers and professionals across the web.
Who is it designed for?
Well, it's for everyone. Newcomers and professionals. Web designers and users who don't enjoy bothering the code, but need easily customized platform.
Is it worth starting out with?
Trends such as parallax scrolling or multi-step animations are just a few of the superb tools you can use with Webflow. Plus, it has a 100% Customizable CMS that is perfect for your blog.
How much does it cost?
For starting out with a blog, we recommend the CMS Plan that is $16 USD per month, paid annually, or $20 paid monthly. It covers security, hosting, CDN, Advanced SEO tools, SSL, Backups and super-super fast page load times. The best part is, you can start with the free plan where you can experiment with 2 projects.
Does Webflow use themes and can I buy one?
Although Webflow does not have themes or plugins for that matter, it has a large enough library of templates that you can use for whatever the business you’re in. For our case, you can find all the blog templates here. Blog templates start at only $34 and they're plug-and-play. Just change the content with your own, and publish your content with a push of a button.
Where can I learn how to use Webflow?
The Webflow University is the best place to start. From building a full site, to just simple animations - it will get you going in no time.
Blogging tips from experts in the field
- According to Neil Patel’s “Hot-to-Start-a-Blog” article, if you want to start a blog, you don’t need a revolutionary new idea, however, your blog should be focused on something specific. He also says that no idea is truly unique, no matter how good it is. But what you do have is unique experiences and a distinct voice, and that will probably attract others who want to hear about your experiences or experience.
- In an Elementor Blog post, Simon Shocket offers the best solution to a succesful blog, which is: Good Content + Great visuals = Great long form post. Getting this visual aspect of long-form content right is crucial. You’ll want to break up your wall-to-wall mass of text. You’ll want to make it easy to navigate, so be sure to include headings, anchors and a table of contents. By merely adding some basic visuals such as photos, videos, and other media content will increase views by an average 77%, according to MDG Advertising’s analysis of 10,000 press articles.
- Coming back to Webflow’s Blog, in an article written by Lauren Holliday called “How Not To Design A Blog” , she points out that long lines of text are difficult to read. Lines that are too short break a reader’s rhythm. Somewhere between 50 and 75 characters per line (including spaces) is the optimal width for tracking. In Webflow, we recommend 60ch as the max width for a blog as it’s the easiest to read.
The Future of Blogging with Webflow
In our opinion, the future of blogging will involve carving out hyper-specific niches to stand out with your expertise, rapidly changing best practices for new and old bloggers alike, and a growing requirement for paid marketing in order to find and build an audience. The days of growing an audience for free are more or less over.
I don’t think the gold rush is over, but we’re definitely at the point where it is organized enough that your success is not guaranteed simply by showing up. That’s where the importance of good design comes in.
Good design is a must for your blog. It can help you form a good impression on your prospective customers as well as nurture your leads and get more conversions. However, the biggest problem with most of today’s websites is that they are hard to use and navigate through.
Webflow was created to solve this exact problem by providing an easy-to-use interface that allows you to build and manage beautiful responsive websites without writing any code!
With its intuitive drag & drop interface, webflow enables designers and non-designers alike to create professional quality responsive websites in minutes. You don't need any coding experience or knowledge of HTML/CSS; all you need is some basic understanding of how the platform works works.
Webflow is the CMS of tomorrow for web developers. You'll be able to build your projects and blogs faster with little in the way that comes along only once every few years, like coding knowledge or maintaining an ongoing site on its own - all thanks to this one easy system! No maintenance, security concerns or even plugins needed.
Stop worrying about whether or not you have the right skills. It doesn't matter if coding is your forte, because right now you can get started with just a template and your unique own idea, using Webflow.